Sample flyer report

Flyer Read

Event name: Neon Horizon
Promoter: Pulse
Headliners: Fred Again, Overmono
Support: Salute, India Jordan
Venue: Printworks London (SE16 7PJ)
Date: Saturday 12 September 2026
Time: 22:00–06:00
Price: £28 early / £35 tier 2
Aesthetic: Chrome Y2K typography, magenta/cyan on black, holographic accents
Demographic: 21–34, house / UKG / electronic — strong crossover into Fred Again's pop-adjacent audience

Live Clash Warnings (verified via Skiddle / RA / DICE / Fatsoma)

⚠ All Points East — headline day — Victoria Park, same date, ~40k cap. Different genre lane; low-to-medium overlap risk on 25–34 crossover ticket buyers.
⚠ fabric — Bicep (all night long) — Farringdon, same date, ~1,600 cap. Direct competitor for tech-house core; high risk on E1/EC1 buyers.
✓ Corsica Studios / Phonox — no headline clash on this date.
Recommendation: Lean into the "biggest SE London room" angle and 06:00 curfew. Fred's crossover audience skews younger than fabric's core, so overlap is <15%.

Should You Do This Event?

Yes — high conviction. Fred Again's UK cap-flip velocity is unmatched right now; Overmono locks the underground press cycle (RA, Mixmag, DJ Mag). Printworks' reopening arc is a story in itself — expect earned media on top of paid.

Flyer Design Grade

Visual hierarchy: 9/10 — headliner reads at thumbnail size.
Typography & legibility: 7/10 — chrome on "NEON HORIZON" loses ~30% legibility below 400px.
Alignment & grid: 9/10 — clean asymmetric split, artwork breathes.
Contrast & colour: 9/10 — magenta/cyan on black is scroll-stopping.
Imagery & branding: 9/10 — on-brand for Printworks' world.
Information completeness: 8/10 — has venue, date, time, price, postcode; missing age policy and ticket QR.
Call to action: 6/10 — no visible ticket URL or QR code.
Overall industry standard: Above industry standard.

Design Score: 82/100

Success Rating: 88/100

Elite lineup + generational venue moment + on-brand design. Would hit 94 with a QR code, age policy line, and a flatter treatment on the date for thumbnail legibility.

Promotional Plan

Timeline (10 weeks out): Announce with a 15s teaser (Fred's voice-memo aesthetic) on IG Reels + TikTok; open DICE waitlist. Target 8k waitlist signups pre-announce.
Weeks 9–7: Tier 1 on-sale — expected to move in <48h based on Fred's DICE conversion history (~72% waitlist → purchase).
Weeks 6–4: Overmono b2b content drop; seed to RA guide, Mixmag "This Week", DICE editorial picks.
Weeks 3–2: Paid social — IG/TikTok geo-targeted to SE1/SE16/E1/E8/E17/N16/N1/N7 postcodes + Brighton/Bristol/Manchester day-tripper radius. Budget £2,400.
Week 1: SMS blast to DICE followers, story countdowns, resale-only messaging to create urgency.
Channels: DICE (primary), IG, TikTok, RA guide, Skiddle, local WhatsApp broadcast lists.
Local moves: Phonica + Idle Hands record-shop flyer drops; content collab with @printworkslondon, @cxldnights, @londonswarehouse.
Budget split: 50% paid social, 15% print + flyering, 20% influencer/blog, 10% OOH (48-sheet at Waterloo + London Bridge), 5% contingency.
Ticket strategy: 4 tiers with strong urgency copy on tier flips. Add a Bristol/Brighton coach package at £45 (ticket + return coach).

Print & Distribution

Best places to print: Solopress (A5 350gsm silk), Rockstar Flyers (double-sided club flyers), Ditto Press (Risograph — 500 numbered for VIP mail-out).
Best places to fly-post & hand out: Ridley Road Market, Kingsland Rd cafés (Climpson & Sons, Pophams), Rye Wax, YAM Records, Phonica, UAL/Goldsmiths noticeboards, Peckham Levels. Hand-to-hand outside The Standard + Ministry queues Thu–Sat 22:00.
Out-of-home: 48-sheet at Waterloo + London Bridge (~£3.2k for 2 weeks), 6-sheets at Peckham Rye + Canada Water tube.

Staffing

Event manager (1) — £350
Production manager (1) — £320
FOH engineer (1) — £280
Monitor engineer (1) — £240
Lighting op / VJ (2) — £240 each
SIA security (~24, ratio 1:100 at Printworks) — venue-supplied
Medics (4 first-aiders + 1 paramedic) — £780 total
Box office (4) — £140 each
Bar staff — venue-supplied
Runners (3) — £120 each
Photographer + videographer (1 each) — £250 / £400
Green room host (1) — £150

Analytics — Viberate & Songstats (Confidence & Source Key)

Fred Again streaming momentum: ~28M monthly listeners, +6% MoM (Songstats — Derived).
Overmono UK fanbase share: ~34% of listeners UK-based, London-heavy (Viberate — Derived).
Fred Again ↔ Printworks affinity: ~est. 92/100 — Fred's fans over-index on Printworks alumni events (Viberate lookalike — Inferred).
Predicted sell-through: ~est. 96% of allocation within 21 days of on-sale (Simulated — based on Fred's DICE 2024–25 velocity).
Ancillary spend per head: ~est. £18 bar + £6 merch (Simulated — Printworks benchmark).
ℹ Estimated ("~" / "est.") metrics use benchmark data — connect Viberate/Songstats API keys for live per-event numbers.

Flyer Improvements (fix these before print)

Add a clear Tickets: dice.fm/neonhorizon line + QR code — currently invisible.
Add age policy (18+, ID required).
Flatten the chrome on "12 SEPTEMBER 2026" to solid magenta — renders as noise below A6.
Add promoter socials (@pulse.ldn) for retargeting pixel coverage.
If you fix these four, expected new score: 94/100.

Sponsorship Opportunities

Beverage: Red Bull (natural fit for Fred's audience), Camden Hells, Long Shot vodka. Est. £6–12k activation.
Tech: Bose (branded audio stage), Beatport (livestream partner).
Fashion: Corteiz (E London overlap), Palace, Carhartt WIP. Est. £4–8k merch-drop collab.
Pitch angle: 6k+ capacity + 21–34 demographic + generational lineup = premium activation window.

Funding & Grants

PRS Foundation Open Fund (up to £15k) — eligible if you commission a new Overmono AV set.
Arts Council Project Grants (up to £30k) — eligible with an emerging-producer support programme in the lead-up week.
Boiler Room Broadcast Lab — high-probability co-broadcast partnership given lineup.
Youth Music (up to £5k) — eligible with a 16–24 workshop matinee.

Sample report — signup to run this on your own flyer with live clash detection.